Sales Funnel Guide: Create a Sales Funnel to Boost Your Sales

The profitability of every business depends upon the number of customers it acquires in a month and a year. The acquisition of new customers is always important for your business. The continuous growth of any business is the ultimate result of more and more customers.

There are many things that you need to understand and calculate to achieve your target of acquiring new customers. It includes the process that you need to follow, the number of people you need to attract, and how will you manage this whole process of customer acquisition and sales.

Let’s understand this with a simple example, you want 1,000 new customers in one month for your product or service. Now, you would like to know – how can you achieve this number. What method or techniques can you use to get new customers? The simple answer is funnel creation for sales and marketing.

The creation of a sales funnel will help you to find the number of people that you need to attract to your website to achieve your target. For example, you have to attract 25,000 people to your website to get 1,000 new customers with a conversion rate of 4%.

You need to attract more than 25,000 people to your website in the first stage of the sales funnel. Because there will be a possibility of rejections to buy your products. There are different sales funnel stages in which the number of potential customers will reduce.

In the second stage, you will get 60% of the total customers who are interested in your offerings. And, they still want your products. In the third stage, the number of your potential customers will get further reduced to 10%. These are the people who have the desire to buy your products.

In the final stage, you will get your final customers who will buy your products. These customers will be 4-5% of the total number of people who visited your website. It shows the workflow of a sales funnel and the use of conversion rate in the growth of your business.

This Sales Funnel guide will help you to learn different aspects and concepts of Sales Funnel in Digital Marketing. Sales Funnel is a useful concept to understand because it will help you to get more customers and revenue for your business.

Let’s start ….

Disclosure: If you make a purchase after clicking links in this article, I may make a referral income, at no cost to you.

Monday: What is a Sales Funnel?

Sales Funnel can be defined as a step-by-step process that you create for your potential customers or audience to convert them into your final customers. It includes different sales funnel stages that you need to prepare for a systemic conversion of your audience into customers.

The ultimate goal of sales funnel development is to utilize your website traffic to convert it into your customers. It will make your work of customer acquisition more effective with a well-defined number of people on your website.

Your sales funnel will also help you to prepare a systematic process to acquire new customers from your website traffic. It is very useful to generate more leads and to get more sales. You can increase the number of leads and sales by increasing your website traffic.

Sales Funnel can also help you in customer acquisition from the marketing and promotion of your website. It tracks the customers’ journey on your website and helps you to increase your conversions by removing the loopholes in your process.

How Sales Funnel works:

Sales Funnel simply works with your website traffic by converting them into your final customers. The sales funnel process includes three parts that define the three levels which are:

Top of the Funnel (TOFU): The process starts with attracting your audience to your platform or website. When the audience comes to your website from the search engine or social media, it is on top of your sales funnel. Your potential customers start their journey from this level.

Middle of the Funnel (MOFU): When your audience starts taking the desired steps in your sales funnel. They will come to the middle of your sales funnel. It is the second level of the sales funnel, where they will get more information and details. This level helps them to better understand your products and services.

Bottom of the Funnel (BOFU): With the complete information about your products and services, your audience will come to the final level. This is the bottom of your sales funnel, where they will make the payment and become your final customers. Here, your audience converts into your customers.

Different types of Funnels for Business:

• Sales Funnel
• Marketing Funnel
• Digital Marketing Funnel
• Social Media Marketing Funnel
• Content Marketing Funnel
• Affiliate Marketing Funnel
• eCommerce Funnel

Benefits of Sales Funnel for your business:

Sales Funnel is useful for the marketing and sales of your business. Because it helps you to create a system between your marketing and sales efforts. There are many benefits of sales funnel to your business like:

Utilization of website traffic: Sales Funnel helps you to utilize your website traffic very effectively. Because you can easily use your sales funnel to convert your website traffic into the final customers. You just need to create a systematic marketing funnel for your audience.

Calculate your sales: The calculation of sales numbers can make your marketing and business more effective. Because it helps you to predict the sales and revenue of your business. Sales Funnel provides the number of sales that you can get with specific traffic and conversion rate.

Efficient marketing with targets: Sales Funnel makes your Affiliate Marketing and promotion efforts more efficient. Because you can predict the number of sales that you can get with the number of traffic. It means you can achieve your sales target by attracting a defined number of people to your website.

Increase your conversions: You can increase the number of conversions on your website with sales funnel. To increase the conversions you just need to find the holes in your funnel and increase the number of people to reach the bottom of the funnel. It gives you complete control of your sales process.

Optimize your sales & growth: The optimization of your sales funnel can help you to get more conversions and growth with current website traffic. If you reduce the number of people getting out on the top of the funnel, it can help you to increase your sales conversions. You can also use targeted marketing to focus on the audience that is interested in your products.

Tuesday: Understand the Sales Funnel Stages

There are four sales funnel stages that your audience needs to follow to convert into your final customers. The sales funnel process is a system of four stages in which your audience converts into your customers.

It is important to remove all the barriers between the different stages because it could hurt your conversions. Sales Funnel is also known as the AIDA model (Awareness, Interest, Desire, and Action) of sales in sales management.

The 4 Stages of Sales Funnel are:

Awareness: It is the first stage of your sales funnel. In this stage, you need to increase the awareness of your business and brand. Because it will help you to attract more audiences to your website and to get more potential customers.

The basic purpose of this stage is to increase your brand visibility and to attract more and more traffic to your landing page. It will help you to increase conversions on your website. Here, you need to focus on sharing ideas and solutions.

How to increase the awareness of your business and brand:

• SEO & Blogging
• Social Media Marketing
• eBooks & Infographics
• Webinars & Events
• Videos & Podcast

You can use content to attract your audience to your funnel and engage them by offering basic information about your products. It will help your audience to develop a basic understanding of your brand and products.

This stage is a very important part of your funnel because it will help you to get your potential customers. You need to inform them well about your brand and products. This information will take your audience to the next stage of your funnel which is – Interest.

Interest: Once your audience successfully completed the awareness stage, they will come to the interest stage. In the interest stage, you can find the specific problem your audience is facing. You need to know more about them and understand their requirements.

It will help you to offer the right of information or ideas that your potential customers will find a use for them. And, they will get ready to try the free trials or start engaging with you to find a solution for their problem.

How to increase the interest of your audience in your products:

• Blog posts
• Lead Magnets
• Free trials
• Chatbots
• Retargeting

It is important to develop a relationship with your audience at this stage. The methods that you can use to develop your relations are blog posts, emails, and free trials. It will help your audience to connect with your brand and products.

This stage will increase the interest of your audience in your brand and products. You need to focus on their action by tracking the links they click and the posts that they read. It will help your audience to get into the next stage that is – Desire.

Desire: When your potential customers come to the desire stage, it shows that they are interested in your brand and product. However, they have not made any purchasing decision yet. It means they are considering your products and like to know more about them.

You can use the product comparisons to showcase the plus points of your products. It will strengthen the position of your brand and products in front of the customers. The other things that you can offer are live demo and discount codes to your customers.

How to manage your potential customers in the desire stage:

• Product comparison
• Live demo of products
• Discount codes
• Testimonials & Feedback
• Customer recommendations

The information that you share at this stage should give a positive feel to the potential customers. Because they will purchase your product only if they find it useful and a perfect fit for their problem. You just need to share the testimonials and customer feedbacks for this.

At this stage, you need to show your potential customer – How your product will help them and how they can use it for their benefit. It will make the final decision of your potential customers easier and took them to the final stage of your funnel which is – Action.

Action: It is the final stage of your funnel, where your audience converts into your final customers. After completing all three stages, your audience will reach the action stage and make the purchase of your product.

You need to close the sale at this stage. The techniques that you can use are – special offers, email follow-ups, and special packages. The major goal of this stage is to convert your audience into the final customer by selling your product.

How to encourage your audience to take action:

• Special offers
• Email follow-ups
• Free training
• Product implementation
• Product consultation

The sales funnel process does not just end with the sale. You need to provide the different types of services to your customer that they need. It includes product implementation, product consultation, and training for product implementation.

The right service and good relations can also be helpful for future business. Because it will help you to develop better relations with your customers and to develop a recurring revenue business model with your customer.

Wednesday: Digital Marketing & Sales Funnel

Sales Funnel plays a major role in Online Business and Digital Marketing. Because it helps the businesses to create a system function for lead generation and sales management. It converts your website traffic to your customers.

Website & Landing Page: Your website and landing page works as an entry gate into your funnel. It helps you to catch the attention of your audience and to get them into your Sales Funnel. You can prepare a great Sales Funnel for your website that will convert your traffic into final customers.

How to attract and get more traffic for your Sales Funnel with Digital Marketing:

The volume of traffic in your Sales Funnel will ensure the conversions that you will get on your website. It is very important to attract a good volume of traffic to your website with multiple methods and techniques.

Some methods and techniques to attract a good amount of traffic to your website are:

Search Engine Optimization: SEO is the most important method to attract organic traffic to your website from the search engine. You need to do the complete Search Engine Optimization on your website to attract relevant organic traffic from the search engine. It is the best method to attract traffic to your website in the long term.

Paid Marketing: Paid Marketing will help you to reach a wider audience in a short period of time. You can use different methods and tools like Google Ads, Facebook Ads, and Instagram Ads. It will provide you with a good volume of traffic into your Sales Funnel.

Social Media Marketing: Social Media Marketing is important for brand awareness of your website and products. It will help you to share useful information with your audience and to engage with them. Social Media is the best place to educate, entertain, and engage your audience. It is also very useful for attracting traffic to your website.

How to engage your audience in your Sales Funnel with Digital Marketing:

Engagement with your audience is important to develop their interest in your product and services. People will come to your website with the information that you share, however they need to be engaged. It will help you to convert them into your final customers.

Content Marketing: You can use your content to engage the audience in your funnel. The content that you can share could be Blogs, Infographics, Videos, and Podcasts. Content Marketing will help you to provide more information about your products and to develop their interest in them.

Blogging: Blogging is a very effective method for audience engagement. Because you can directly share the information about your products with the audience. Blogs are also useful to help your audience to get more information about your offering. It will help them to make their decision.

Inbound Marketing: Inbound Marketing is the process of attracting an audience that is already interested in your offerings. The inbound traffic is very easy to engage in. Because they are already looking for information or solution that you are offering. You can attract more inbound traffic with blogs and videos.

How to convert your audience into your final customers:

The conversion of your traffic into the final customer is the most important part of your Sales Funnel. It ensures the number of sales that you will get from the traffic generated on your website. It is important to use the right methods of conversion for the maximum number of sales.

Email Marketing: Email Marketing can help you to reach your audience when they are thinking to make the final buying decisions. You can increase the possibility of purchase by offering special offers like a free trial and an exclusive offer for a day. Thus, Email Marketing can increase your conversions.

Call to Action: Adding a Call-to-Action into your conversion page can help you to increase your conversions. It sends a direct message into the mind of the people to buy your product. It is very important for your funnel to add a CTA for your audience.

Optimization: The optimization of your funnel can help you to get more conversions with the same volume of traffic on your website. You just need to find all the possible loopholes from which your audience gets an exit in your funnel. It will increase your conversions and sales.

Thursday: How to Create a Sales Funnel for your business

You can start your Sales Funnel creation by reviewing your products and audience. It is important to create a Buyer Persona for your target audience. It will help you to offer the right products to the right audience.

Your offerings: You should have all the details about your product and services. That you can use to create a perfect sales funnel. It will help you to identify the USP of your products and service. You can use this information to attract your audience to your funnel.

Target audience: A good understanding of your target audience will help you to develop an effective sales funnel. Because the major purpose of your funnel is to attract your target audience and to convert them into your customers. You can collect all the possible information about your audience to make a great buyer persona.

Buyer Persona: It is the fictional representation of your ideal customer or target audience. It could be prepared based on the demographics, buying behavior, and goals of your target audience. The creation of the buyers’ persona will help you to understand your audience better.

The Right Path for your Audience:

It is important to prepare the right path for your audience to engage them in your funnel. You can use your landing page and content to start engaging the audience. It will be helpful for you to make the journey of your potential customer very easy.

Landing page: It is the entry gate of your sales funnel. You need to create an attractive and easy-to-access landing page. It will increase the volume of traffic on your website and the possibility of conversions. The landing page is one of the most important factors for your sales funnel.

Content sharing: The engagement with your audience will help you to inform them more about your offerings and brand. You can create and share useful content with your audience. It will be very useful to share content that helps your audience and promote your brand.

Increase your traffic: The volume of traffic in your sales funnel will give you the number of sales. It is important to increase your traffic volume to the maximum. For this, you can use different methods like SEO, Content Marketing, Social Media Marketing, and Paid Marketing.

The five types of your audience in the sales funnel:

• Lead – Potential buyer
• Prospect – Know about your products
• Qualified Prospect – Looking for a solution (your product)
• Committed Prospect – Ready to buy
• Transacted Prospect – Made a purchase

Convert traffic into Leads & Conversions:

When the large volume of traffic reaches your sales funnel your need to develop and share your Lead Magnets. It will help you to engage your audience with your brand and to increase their desire to buy your products.

Lead Magnet: It is like a free gift to your potential customers in exchange for their contact detail – email. There are many types of Lead Magnets that you can use to get the email of your potential customers. Some common types of lead magnets are eBooks, checklists, cheatsheets, and toolkits.

Consumable content: You need to share easily consumable content for your audience. It will help your audience to get the information very easily and you get emails from your audience. You can share easy content like guides, lists, and audio files.

Collect information: The main goal of lead magnet and consumable content is to collect more and more emails from your potential customers. Emails of your audience are the major source to connect with your potential customers. Thus, you need to collect more and more emails.

Final offer to the customers: In the final step, you need to offer the final proposal to your potential customers. You can email them all the details and your final offer. There are methods that you can use to close the sales – free trials, consulting, and training.

The whole process of sales funnels creation can be divided into four-part. These four parts are understanding your audience, attracting them, managing the engagement, and the final offer to the customers. In this process collecting the emails is very important for the sales conversion.

Friday: Sales Funnel Strategy

Sales Funnel Strategy:

Sales Funnel Strategy is the plan of action that you can use to achieve your business goals with your Sales Funnel. It includes the steps that you can take to get more leads and conversions from your website traffic.

Creating a Sales Funnel Strategy will help you to get more conversions on your website and to boost your online business. You just need to work on your strategy to develop an effective work plan to get more conversions.

Buyers’ Persona of your Ideal Customer:

The Buyers’ Persona of your ideal customer can help you to create an effective Sales Funnel for your potential customers. It will also help you to understand your customer and their needs to offer the right solution for them.

The main components that you need to create your Buyer Persona include Background, Profession, Education, Challenges, and Goals. It is useful to create your Buyer Persona to improve your offers based on your customers’ needs.

AIDA Model for your Business:

Awareness with Traffic: The awareness of your business and brand is the most important factor in your business growth. You need to focus on increasing the traffic of your website and social media to get more brand awareness.

Interest with Information: The interest of your audience in your product and services can be increased with useful information. You should focus on providing valuable information to your audience that they find useful for them.

Desire with Results: Always try to show the results and benefits of your product and services to your audience. You can use customer feedback and testimonials to show your potential customers the benefits of your product and services.

Action with Satisfaction: The action or buying decision of your potential customer is the collective result of the above-mentioned steps. However, you use special offers and additional free value to convert them into your customers.

Role of Content in your Strategy:

Your content plays an important role in the growth of your business with the Sales Funnel. Because you need to provide information and value to your customers and content is the only way that you can use to share that value.

In the different stages of the Sales Funnel, you need to use different types of content. Like, to make your audience aware of your brand, to develop their interest and desire into your products and services.

Creating an effective Content Marketing Strategy can also boost the growth of your business with your Sales Funnel. You can create your content or use curated content to attract more people to your website.

It is always important to develop creative and engaging content for your audience. It should be easy to understand and useful for your audience because it will help you to get more potential customers for your products and services.

Saturday: Sales Funnel Optimization for Growth

Sales Funnel Optimization means the optimization of your Sales Funnel based on your plan and the results you get. It is useful to improve your website conversions and to get more customers with your Sales Funnel.

There are different methods that you can use to optimize your Sales Funnel and to get more conversion and sales. Some of the most effective methods to optimize your Sales Funnel are mentioned below.

Methods to Optimize your Sales Funnel for your Business Growth:

Great content: Content is always essential for the optimization of your Sales Funnel because it helps you to communicate with your audience. Better content means better communication with your audience.

Landing page optimization: The landing page of your website is the first thing that your audience sees and makes the first impression in their mind. It should be well optimized so that your audience finds it useful and valuable.

Social proofing: Social proofing helps you to provide proof to your audience on social media that your brand is authentic. It is also useful to increase your brand authority and brand loyalty with your customers’ positive feedbacks.

A/B Testing: It helps you to test different options to choose the best one for your business. You can test different options in content to provide the most useful content to your audience. It will help you to increase your conversions.

Good Click-Through Rate: A good CTR of your website, social media, and paid ads is also useful to optimize your Sales Funnel. Because it helps you to get more audience into your Sales Funnel that you can convert into your customers.

Right Call-to-Action: You should use the right CTA in your Sales Funnel to help your audience to take the desired actions. It can help you to improve your engagement and conversions in your Sales Funnel.

Sunday: Key Takeaways to develop your Sales Funnel

You have got all the important and required information about Sales Funnel that you need to know. It will help you to convert your website or social media traffic into your customers.

The key takeaways for you to develop your Sales Funnel are:

• Sales Funnel Stages & AIDA
• Develop your Buyers’ Persona
• Content is most essential for Sales Funnel
• Role of Sales Funnel in Digital Marketing
• Create your Lead Magnets & Call-To-Actions
• Sales Funnel Strategy
• Sales Funnel Optimization

Keep these points into your mind while creating your Sales Funnel. It can help you to make an effective Sales Funnel for your business that you can use to boost your sales and online business.

Final Words:

Sales Funnel is a very useful and effective method to convert your website traffic into money and revenue. It is a systematic way that you can use to provide your product and services to your audience that is interested in it.

Sales Funnel makes it easier for you to provide value to your audience and convert them into your customers. You just need to develop their interest in your products and increase their desire to buy them from your website.

If you are looking to sell your product or services on your website you should focus on creating your Sales Funnel. Because you can boost your earnings by converting most of your traffic into your customers with the help of Sales Funnel.