11 Popular SEO Tools to Boost your Organic Traffic [Freemium & Paid]

Are you planning to create a new website and get high organic traffic from the search engines? You need the right SEO tools for managing activities like Keyword Research, Backlink Analysis, and more.

Organic traffic is an important source of traffic for any website because it helps you to get more traffic in the long term. If you want to get more organic traffic on your website, you must focus on your website’s SEO.

When you start the SEO of your new website as a beginner, you might face many problems.

Search Engine Optimization is a complex and time-consuming process that needs good knowledge and resources to get completed.

If you want to get more Organic Traffic on your website without the problem of time-consuming manual research. This article will provide you with a complete solution for your problem and multiple options.

You can check the SEO tools mentioned in this article that offer great features and benefits to the users. It will help you in different SEO activities with advanced features and make your SEO work easier.

Disclosure: If you make a purchase after clicking links in this article, I may make a referral income, at no cost to you.

How these SEO Tools will help you:

These are the top benefits of paid SEO tools for you and your website. It will help you to get a better understanding of SEO tools:

1. Save your Time:

The paid SEO tools help you to save your time with useful features and support in the SEO process. You get automatic tools with a large database & information that makes your work easier and simple.

2. Useful Database:

You get a large database and resources with these SEO tools that help you in Keyword Research and Backlink Analysis. It provides you with information that you need to rank your website in the search engine.

3. Get more Customers:

When you get more organic traffic with the help of these SEO tools, you get more potential customers on your website. Because they come from the search engine and looking for the keywords on which you are ranking.

4. Cost-Effective Marketing:

The cost of SEO and organic traffic is lower as compared to paid marketing campaigns like PPC campaigns. The lower average cost of the SEO process makes it a cost-effective marketing method.

5. Increase your Revenue & Profits:

With SEO, you get more customers from organic traffic at a lower cost which helps you to increase your revenue. Thus, SEO tools help you to increase your profits with organic traffic on your website.

6. Useful for Long-term Strategy:

These SEO tools make your marketing strategy more effective with great features and simple-to-use options. You can get more organic traffic and attract your potential customer to your website with SEO.

11 Popular SEO Tools to Boost your Organic Traffic:

These are the most popular SEO tools to boost organic traffic on your website with great features. You will get useful details to better understand these SEO tools and their use for your website or business.

Let’s start the list with:

#1. Semrush

Semrush is a popular SEO tool that offers great features to boost your organic traffic and optimize your website content. It is one of the best SEO and Content Marketing tools that provide all the required features for Digital Marketers.

You get a complete SEO and Marketing solution with Semrush because of the multiple tools included in it. It helps you in content optimization, site audit, keyword research, PPC marketing analysis, and competitor website analysis.

What you can do with Semrush:

• Keyword Research
• Technical SEO Audit
• Create SEO-Friendly Content
• Market Analysis & Research
• Website Traffic Analysis
• Track your Competitors’ Website

Semrush also provides useful support to your SEO efforts with features like Brand Monitoring and SEO Writing Assistant. You can easily create well-optimized SEO content for your website with Semrush’s Keyword Magic Tool.

Pros and Cons of Semrush:

Pros

• Semrush offers a FREE account to you with basic features in many SEO Tools.
• Semrush provides a complete analysis of a domain in one place that makes your work easier.
• Semrush’s link-building function is useful for beginners to find a good amount of backlinks.
• Semrush offers a complete and in-depth knowledge base for its users that makes it easy to use.
• Semrush provides a complete set of tools for Digital Marketers, Bloggers, and Affiliate Marketers.

Cons

• You need to create a Semrush account to use the SEO tools.

These points show the real value offered by Semrush to its users in the form of multiple tools and features. It is the best SEO tool that is easy to use and provides all the details to help beginners to perform SEO on their websites.

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#2. Serpstat

Serpstat is a useful SEO platform for marketers and bloggers to perform site audits, keyword research, and backlink analysis. It also helps in tracking the current position of your website and web pages in the search engines like Google.

There are many useful SEO tools and features that you get with Serpstat like Site Audit and Page Audit. The Rank Tracker tools provide you the great insights into the position of your website and the websites of your competitors.

What you can do with Serpstat:

• Track Your Site’s Current Position
• Keyword Research
• Backlink Analysis
• Site & Page Audit
• Unlimited SERP Crawling
• Competitors Analysis

You can try the Keyword Research tool of Serpstat for the right keywords for more organic traffic and paid marketing. Serpstat is also useful for your PPC ads because it provides profitable keywords for your paid marketing campaigns.

Pros and Cons of Serpstat:

Pros

• Serpstat offers a FREE account to its users with access to more than 30 SEO tools.
• You can track the daily rank of your website and web pages with the Rank Tracker tool.
• SEO Audit Tool of Serpstat is simple and easy to use for bloggers and SEO beginners.

Cons

• Serpstat does not provide any Content Marketing tool to its users.

These points provide you with a clear picture of the SEO tools offered by Serpstat to its users. You can see that it is a useful SEO tool for Digital Marketers who are working on both the organic and paid marketing campaign.

#3. Mangools

Mangools is an SEO toolset that provides great support to Bloggers, Digital Marketers, SEOs, and Affiliate Marketers. There are many useful tools that you get with Mangools to optimize the content of your website for search engines.

The key features that you get with Mangools are keyword research, competitor analysis, backlink analysis, rank tracking, and SERP analysis. It helps you to find the low-difficulty keywords with KWFinder and to create high-ranking content.

What you can do with Mangools:

• See SERP for any Location
• Track your Webpages Ranking
• Keyword Research
• Find Powerful Backlinks
• Check Competitors’ Website Authority
• Competitors Analysis

You get a complete SEO solution with Mangools which is important to boost your organic traffic. These are the names of the tools that you get with Mangools – KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

Pros and Cons of Mangools:

Pros

• Mangools is the best option for a business with a limited budget.
• KWFinder tool is one of the best Keyword Research tools in the market.
• You can get the value of money with Mangools tools for keyword research and backlink analysis.
• Mangools is a good SEO tool for individuals and businesses who are looking for limited SEO features.

Cons

• Mangools dashboard cannot be personalized as per your needs and it is difficult sometimes to track your site.

These points show the value offered by Mangools to its users in the form of multiple SEO tools. It is a useful SEO tool for small businesses and individuals who want some SEO help to manage their website and blog traffic.

#4. Surfer SEO

Surfer SEO is an SEO tool that provides many useful features to create well-optimized content for your target audience. It also provides a 7-day money-back guarantee to its users which makes Surfer SEO a reliable SEO tool.

The Content Planning and Content Editor tools are useful for Bloggers and Content Writers to create SEO-optimized content. You get many valuable suggestions with Surfer SEO to create amazing content for your audience.

What you can do with Surfer SEO:

• SERP Analysis with SERP Analyzer
• Keyword Research for SEO
• Website SEO Audit
• Content Planning with Content Planner
• Content Editor: Keyword Finder
• NLP: Sentiment Analysis

Surfer SEO also provides more tools like SERP Analyzer, SEO Audit, Keyword Research, and NLP that improve your website SEO. These tools help you to get more insights about your website and competitors to make a better SEO strategy.

Pros and Cons of Surfer SEO:

Pros

• Surfer SEO provides you with unique features and data that help you to get better performance with the SEO tools.
• You get a useful Knowledge Base with Surfer SEO which helps you in solving all your SEO queries.
• Surfer SEO’s Content Editor is a useful tool that helps you to create the best content for your audience with Content Score.
• Surfer SEO provides a 7-day money-back guarantee with all plans.

Cons

• Surfer SEO does not provide a free account to its users.
• You get limited SEO tools with the basic plan of Surfer SEO.

These points show the value and benefits offered by Surfer SEO to its users with its SEO tools. It is a useful SEO tool for people who are looking for content planning and editing support with SEO tools.

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#5. SE Ranking

SE Ranking is an all-in-one SEO software that is a complete SEO analysis and marketing tool for your website. It helps you in optimizing your website with the right keywords to get a good ranking in search engine results.

You can manage your SEO tasks like Keyword Research, Backlink Analysis, and On-Page SEO Verification. SE Ranking facilitates you with the complete SEO tools and features to grow organic traffic on your website.

What you can do with SE Ranking:

• Keyword Suggestion Tool
• 100% Accurate Keyword Tank Tracking
• SEO/PPC Competitive Research
• In-depth Website Audit
• Backlink Checking & Monitoring
• SEO Reporting Tools

You get multiple tools with SE Ranking that helps you to manage all the SEO and Keywords related issues. Some of the tools are Keyword Grouper, Backlink Monitor, Lead Generator, Webpage Monitor, and Competitor Analysis Tool.

Pros and Cons of SE Ranking:

Pros

• It is easy to set up because of the step-by-step guide of SE Ranking.
• SE Ranking is an all-in-one SEO tool for managing your website traffic.
• You get value for your money with the useful tools of SE Ranking.

Cons

• The database for the Local SEO tool is not robust as it could be.

These points show the plus points and minus points of SE Ranking for the users with its SEO tools. It is a useful tool for beginners who are looking for multiple SEO tools in a single platform to manage their website SEO.

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#6. Rank Math SEO

Rank Math SEO is a WordPress SEO tool that helps you to optimize your website content for search engines. All the features of Rank Math SEO are easy-to-use for beginners and you can quickly understand them.

It provides a complete SEO solution for different types of websites like Blogs, eCommerce, Online Businesses, and more. You can easily optimize your website with Rank Math SEO and get more organic traffic with optimized content.

What you can do with Rank Math SEO:

• Run a Detailed SEO Analysis
• Track the Rank of your Keywords
• Built-In Advanced SEO Analytics
• Keep Track of your Website’s Rankings
• Advanced Schema Generator
• Google Analytics Integration

You get many useful tools with Rank Math SEO that help your website to attract more organic traffic. It is a useful WordPress SEO plugin because you can use the free version of it, to easily manage your website SEO.

Pros and Cons of Rank Math SEO:

Pros

• Rank Math SEO is a useful WordPress plugin tool with great features.
• Easy to install with the step-by-step installation and configuration wizard.
• You get a clean and simple user interface with Rank Math SEO.

Cons

• It is only useful for WordPress websites.

These points show the positive and negative points of Rank Math SEO for its users and customers. However, it is a useful WordPress SEO plugin tool because it offers a free version that is useful for beginners.

#7. SEOPress

SEOPress is a useful SEO tool and plugin that you can install on your WordPress website to improve WordPress SEO. You can easily and effectively manage the On-Page and Technical SEO of your website with SEOPress.

It helps you in Google Indexing, Page Builder Integration, Content Analysis, Image SEO, Local SEO, Redirections, and more. These options make SEOPress a useful WordPress SEO solution with a wide range of features.

What you can do with SEOPress:

• Track Your Keyword Rankings
• Integration with Astra, WP Rocket & more
• Write SEO Optimized Content
• Website SEO Audit
• Optimize Content for Social Sharing
• Analyze your SEO Performance

You can integrate SEOPress with major website development platforms like Astra, Themes Isle, Elementor, Jetpack, Divi, WPML, and more. It helps you to effectively implement SEO into your website pages and posts.

Pros and Cons of SEOPress:

Pros

• A Simple, Fast, and Powerful WordPress SEO Plugin.
• SEOPress offers multiple integrations with all the major tools.
• 230,000 Active Installs & SEOPress Users.

Cons

• Require efforts to develop your understanding of the advanced features of the plugin.

As you can see the pros and cons of SEOPress, it is a powerful WordPress SEO plugin and tool. You can use SEOPress to manage the WordPress SEO of your website and to boost the organic traffic of your website.

#8. SEOTesting.com

SEOTesting.com is an amazing SEO tool created by SanityCheck.io that provides multiple SEO features and options to you. You can create your own SEO test to track the performance of your SEO work with the new results.

It also helps you to gain better insights from your website and Google Search Console data. SEOTesting.com offers better insights and options to represent your website data with your Google Search Console account.

What you can do with SEOTesting.com:

• Time-Based SEO Testing
• SEO Split Test & URL Switch Test
• New Keywords Report
• Get Long Tail Keyword Report
• Google Algorithm Updates
• Page Content Optimization

SEOTesting.com provides many useful SEO reports like search intent highlights, algorithm updates, long-tail keyword reports, CTR opportunities, and more. It makes your SEO work more effective with useful insights.

Pros and Cons of SEOTesting.com:

Pros

• You can run time-based SEO testing.
• Start with the SEOTesting.com free account.
• Get multiple SEO reports & data.

Cons

• Only useful for On-Page SEO.

SEOTesting.com is a useful SEO tool to manage your website’s On-Page SEO with many insightful reports. It helps you to make better use of your website and Google Search Console data with its tool and reports.

#9. Keyword Revealer

Keyword Revealer is a powerful SEO and keyword research tool that helps you to find low-competition keywords. It offers massive data of keywords, backlinks, and more that are analyzed by powerful SEO tools in one platform.

You can find new content ideas with the Keyword Brainstorming tool by discovering new keyword phrases based on searcher intent. Keyword Revealer also helps you to explore new niche ideas and group them in the correct Silo Structure.

What you can do with Keyword Revealer:

• Keyword Research for SEO & Organic Traffic
• Keyword Brainstorming for New Keyword Ideas
• Explore New Keywords & Niche Ideas
• Rank Tracking of your Keywords
• Competitor Analysis & Insights
• Backlink Analysis with Strong Database

Keyword Revealer provides a 7-day money-back guarantee to its customers making it a reliable SEO solution for beginners. You can also try the free trial of Keyword Revealer to check many useful SEO features for your website.

Pros and Cons of Keyword Revealer:

Pros

• You start with the Keyword Revealer FREE Trial.
• Keyword Revealer offers a 7-day Money-back Guarantee.
• You get solid SEO tools and databases with Keyword Revealer.

Cons

• You can save 40% with the annual plan.

If you are looking for a powerful Keyword Research tool to boost your website traffic. Keyword Revealer is the right choice for you because it offers great features to find the right keywords for your website and content.

#10. ContentKing

ContentKing is a real-time SEO-auditing and monitoring platform that helps you to track your website’s SEO and organic traffic. It helps SEO professionals with features like monitoring, alerts, change tracking, insights, and reporting.

You can also check the SEO learning resources offered by ContentKing under the Academy section. It includes SEO Fundamental, Technical SEO, eCommerce SEO, International SEO, Content & SEO Process, and more.

What you can do with ContentKing:

• 24/7 SEO Auditing & Website Monitoring
• Get Actionable SEO Insights & Tasks
• Resolve Issues Before Visitors Notice with SEO Alerts
• Integrate all the Important SEO Metrics
• Track SEO Changes in your Website
• Learn SEO Fundamental with ContentKing Academy

ContentKing enables you to integrate your website’s Google Analytics and Google Search Console to get more information. It will help you to track all the important SEO-related metrics for your website with the ContentKing tools.

Pros and Cons of ContentKing:

Pros

• You can start with the ContentKing FREE Trial.
• ContentKing offers Great SEO Learning Resources.
• You get Real Time SEO Auditing and Website Monitoring.

Cons

• Limited to Website Audit and Tracking

ContentKing is a useful SEO auditing and website monitoring tool for Bloggers and SEO Professionals to track their website SEO. It will make your SEO work more effective and impactful with real-time SEO information and insights.

#11: AnswerThePublic (FREE)

AnswerThePublic is a search listening tool for Digital Marketers and SEO professionals that helps you to get useful keyword ideas. It collates, tracks and alerts you to the important questions being asked on Google.

You can use AnswerThePublic to find – what people are asking about and searching about on the internet. It provides options to discover keywords and queries according to different countries and languages.

What you can do with AnswerThePublic:

• Discover Keyword Ideas
• Get more New Content Ideas
• Raw Search Insights about a Keyword
• Create Better Content with Insights
• Get your Free Account

AnswerThePublic helps you to create super relevant content for your audience based on their search queries. This content provides more traffic and conversion to your website with the right audience from the search engine.

You get many useful content ideas with AnswerThePublic like – What, Why, How-to, and more questions-based content ideas. Therefore, it is a useful SEO tool for both beginners and professionals to get new content ideas.

Final Words:

These were the best premium SEO tools for beginners and professionals that you can use to boost your website traffic. It will help you to manage all your SEO challenges and to boost organic traffic on your blog or website.

Here is a quick summary of the SEO tools list for you:

• Semrush
• Serpstat
• Mangools
• Surfer SEO
• SE Ranking
• Rank Math SEO
• SEOPress
• SEOTesting.com
• Keyword Revealer
• ContentKing
• AnswerThePublic

These SEO tools will make your SEO journey simple and smooth with many useful features. Finally, you can choose the best SEO tool based on your requirements and budget to grow your website traffic.

So, start using the right SEO tools to grow the organic traffic of your WordPress blog and website.