13 Best Content Marketing Tools For Small Business Owners [FREE]

Are you struggling to create content that resonates with your audience? Don’t let content marketing hold you back. Check these best Content Marketing tools to get the right content ideas, insights, and strategy, to effectively grow your business.

Content is an essential part of modern marketing strategy because it helps you to directly connect and engage with your audience. Hence, it is more important for you to have the right Content Marketing tools for your business.

Semrush provides a complete suite of tools for SEO and Content Marketing which helps you to integrate your content strategy with SEO. It makes content creation, SEO optimization, and content analysis, a complete smooth process.

You can try multiple tools for content research, content publishing, SEO, content creation, design, and optimization. However, the best Content Marketing tool for your business will depend on your specific needs, budget, and team size.

Let’s explore some of the top Content Marketing tools in the market and find the best tool for your business.

Disclosure: If you make a purchase after clicking links in this article, I may make a referral income, at no cost to you.

What is a Content Marketing Tool:

Content Marketing is the strategic process of creating and distributing valuable, relevant, and consistent content for your audience. It helps you to attract and retain a clearly defined audience—and ultimately drive profitable customer action.

To help streamline this process, many businesses turn to content marketing tools. These tools are designed to assist marketers in various stages of the content creation, development, curation, and distribution process.

10 Must-Have Content Marketing Tools For You:

Content Tools	Key Features	Free Plan/Trial	Get Now
Semrush	Content Optimization	Free Trial	Get Now!
Canva	Online Graphic Design	Free Plan	Get Now!
Exploding Topics	Content Research	Free Plan	Get Now!
Grammarly	AI Writing Assistent	Free Plan	Get Now!
GetResponse	Email Marketing	Free Trial	Get Now!
ContentShake AI	SEO & Content Writing	Free Trial	Get Now!
Google Docs	Content Editing	Free Plan	Get Now!
Invideo	Video Creation	Free Trial	Get Now!
SocialPilot	Social Media	Free Trial	Get Now!
HubSpot	CRM & Content Hub	Free Trial	Get Now!

Content Marketing tools can range from simple content calendars, content designing, and content optimization to analytics platforms. They help teams plan, create, optimize, distribute, and measure the effectiveness of their content.

You can use content marketing tools for various marketing tasks like SEO, research, social media marketing, and more. Some tools offer templates, writing assistance, or even AI-powered content generation capabilities.

These tools simplify your life by automating repetitive tasks, saving time and effort.

3 Key Benefits of Content Marketing:

Content Marketing is a powerful strategy for your business. It involves creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience. Here are three key benefits of this approach:

1. Increases your Brand Awareness:

By consistently producing high-quality content, you can increase your brand’s visibility and reach a wider audience. This can lead to greater brand recognition and trust among your target audience and potential customers.

2. Improves your Search Rankings:

Content Marketing can significantly boost your search engine rankings. When you create valuable content that addresses your target audience’s needs, you increase your chances of appearing higher in search engine results pages (SERPs).

This can drive more organic traffic to your website and help you get more customers for your business.

3. Enhances your Customer Engagement:

Content Marketing provides a platform to engage with your audience on a deeper level. You can foster relationships with your customers, build loyalty, and encourage them to become brand advocates by sharing informative and entertaining content.

13 Best Content Marketing Tools [FREE]:

You can streamline your content creation and content distribution process by leveraging the right content marketing tools. Here are the best content marketing tools to boost the online growth of your business.

#1. Semrush:

Semrush is an all-in-one marketing platform that offers a wide range of tools for businesses to improve their online visibility and drive traffic. You get many useful tools with it like SEO, Social Media, PPC, and more.

While it’s often known for its powerful SEO features, Semrush also provides a suite of content marketing and analytics tools that can help you create, optimize, and promote high-quality content for your website.

What you can do with Semrush:

• Develop a powerful content strategy
• Create and share traffic-driving articles
• Generate custom briefs with SEO templates
• Find popular topics and content ideas
• Get your SEO and readability score

All these tools help you to create SEO-optimized content and get a higher search ranking in the SERPs. In addition, you get rank tracking and content audit tools to monitor your content’s performance and success.

Semrush is a valuable tool for content marketers who want to improve their online visibility and drive results. You can create high-quality, optimized content, track your performance, and build a strong online presence with it.

#2. Canva:

Canva is an easy-to-use online graphic design tool for beginners that helps you create amazing visuals and graphics in a few minutes. It provides a wide range of pre-designed templates for designing professional-looking content.

The wide range of Canva Templates will make your designing job simple and easier with 1000+ free templates. You can also explore the categories like Posters, Presentations, Social Media posts, Newsletters, Videos, and more.

What you can do with Canva:

• Create amazing graphics for your website
• Get easy-to-use templates to create
• Check the multiple options to create content
• Develop your visual content
• Get 1000+ free stock images & graphics

Canva’s drag-and-drop interface makes it easy for anyone, regardless of design experience, to create beautiful visuals. With thousands of pre-designed templates, you can quickly find the perfect layout for your project.

Additionally, Canva integrates with other popular tools like Google Drive, making it easy to share and manage your designs. Therefore, Canva is an invaluable tool for content marketers who want to create visually stunning content that stands out.

#3. Exploding Topics:

In the fast-paced world of content marketing, staying ahead of the curve is crucial. And, if you are struggling to find new trending ideas for your content, try Exploding Topics to capture the audience’s attention with new topics.

Exploding Topics is a powerful content marketing tool designed to help you identify and capitalize on the latest trends. By analyzing vast amounts of data from various sources, it provides you with emerging topics.

What you can do with Exploding Topics:

• Identify popular topics with Trend Discovery
• Get detailed insights with Topic Analytics
• Check competitors’ performance on trending topics
• Get suggestions about trending content ideas
• Easily share your content on social media

You can use Exploding Topics to understand your ideal audience’s interests and preferences and to tailor your content accordingly. Plus, by focusing on trending topics, you can create content that is more likely to resonate with your audience.

Trending content tends to attract more attention and shares, it can help you to increase your engagement and reach. Exploding Topics provides a useful tool for identifying and leveraging trending topics to create engaging and effective content.

#4. GetResponse:

GetResponse is an all-in-one marketing solution to send emails, automate marketing, and monetize content in one place. It helps you to grow your business and boost revenue with an easy and affordable platform.

With GetResponse, you can create targeted landing pages and email campaigns to attract and convert leads for your business. Then you can build strong relationships with your audience through personalized content and communications.

What you can do with GetResponse:

• Run email marketing campaigns
• Build high-converting landing pages
• Host engaging webinars to educate and connect
• Automate repetitive tasks and workflows
• Track the performance of your campaigns

Moreover, GetResponse empowers you to create engaging content, build relationships, and drive results – leads and potential customers – by combining email marketing, landing pages, webinars, automation, and analytics.

You can align your content marketing efforts with the sales goals of your business by providing valuable resources to your sales team. GetResponse provides the right feature and tool to help your sales team get more leads and sales.

Finally, we can say GetResponse is a great content distribution tool to effectively deliver your content to your audience.

#5. Google Docs:

Google Docs is a part of Google Workspace a complete set of tools for team collaboration and higher productivity. It helps you to create, organize, and edit your content in one place with the best editing and writing tools.

You might be familiar with the tool and have used it already, however, it is useful to understand that Google Docs is more than writing. It enables you to collaborate with a remote team and share access to your content online with others.

What do you get with Google Docs:

• Built-In Features for Effective Writing
• Easy Access and Sharing
• Integration with other Google Tools
• Real-Time Collaboration
• Content Templates and Formats

With multiple team members, you can work on a document with them all at the same time, making the content creation process more efficient. Plus, you can track changes, revert to previous versions, and collaborate seamlessly.

Finally, you can leverage the powerful features of Google Docs to streamline your content marketing workflow and produce high-quality content. Therefore, it is a must-try content marketing tool for beginners.

#6. Grammarly:

Grammarly is an AI-based English communication assistance tool that strengthens your everyday writing and helps you communicate well. It offers a wide range of AI-powered solutions for writing and communication assistance with its free tools.

You can get writing assistance to create high-quality articles, emails, reports, and more with Grammarly. Plus, it helps you check plagiarism, grammar checking, paraphrasing, and AI text generation with its free tools.

What do you get with Grammarly:

• Free AI Writing and Text Generation Tool
• Free Online Grammar Checker
• Free Paraphrasing Tool to Rewrite Sentences
• Plagiarism Checker by Grammarly
• Tone Detector for Effective Communication

Grammarly makes your content writing work simple and saves you time through useful suggestions. It not only fixes your content writing mistakes but assists you in communicating with confidence, speed, and skill.

All the features of Grammarly can be used on your computer documents, email, online documents, social media, and mobile. Therefore, Grammarly is a useful content-writing and editing tool to write content at speed.

#7. ContentShake AI:

ContentShake AI is your smart writing tool that creates awesome content by combining AI with real-life competitor insights. It converts your content ideas into ready-to-publish articles with the best SEO practices.

You can generate unlimited articles with the power of AI that boosts your organic traffic, engagement, and leads for your business. With its AI Writer, you can easily create SEO-optimized blog posts and articles for your website.

What you can do with ContentShake AI:

• Create content that drives traffic
• Get fresh content ideas each week
• Generate full article optimized for SEO
• Save time on manual research
• Generate organic traffic hassle-free

ContentShake AI saves the time that you need for content writing and SEO research work by automating your content creation process. It helps you to focus on more important tasks like SEO strategy and competitor analysis.

Whether you are a marketer or a small business owner, looking to create useful SEO-optimized content for your audience. You should surely try ContentShake AI to create the best quality content for both humans and search engines.

#8. Invideo:

Invideo AI is an AI video creator that turns your ideas into videos with prompts and unlimited templates. Whether you are creating videos for social media or YouTube, customize it with Invideo’s drag-and-drop interface.

It helps you generate scripts, create scenes, add voiceovers, and tweak the videos at your command. With invideo AI as your co-pilot, it is effortlessly simple to create amazing videos and engage with your audience.

What you can do with Invideo AI:

• Turn ideas and content into videos
• Complete video solution in one AI tool
• Get complete editing control
• Save time and optimize your workflow
• Try the free plan to create AI videos

You get multiple AI tools with invideo AI like AI talking avatar, AI text to video, AI script generator, AI video editor, and more. All these AI tools help you create the best quality video content to boost your marketing efforts.

Invideo AI makes planning and executing your video content strategy simple with its AI-powered tools. Alongside, you get more brand exposure, awareness, and engagement with your video content which makes it the right AI tool.

#9. HubSpot:

HubSpot is a renowned and robust CRM solution with many powerful tools for Content Marketing. You can use HubSpot to get useful insights about your customers and create the right type of content for them accordingly.

With its suite of tools, including blogging, SEO, and email marketing, you can create, optimize, and distribute high-quality content for your business that drives traffic, generates leads, and ultimately, boosts conversions.

What you can do with HubSpot:

• Create ads copy with Campaign Assitant
• Streamline marketing with AI-Powered CRM
• Create a no-code website with its AI Website Generator
• Write blogs and articles with AI Content Writer
• Try the HubSpot plugin to apply AI features to WordPress

HubSpot AI is an all-in-one AI Marketing tool offered by HubSpot that you can use to create content, write ad copies, and grow your business. It will help you to improve your productivity and prospecting efforts with the power of AI.

If you are a beginner and looking for free AI learning resources, you can check out the free course offered by HubSpot Academy – AI for Marketers. It will provide all the guidance you need to use HubSpot AI and grow your business.

#10. Google Search Console:

Google Search Console is more than just a tool for Technical SEO which allows you to improve your Content Strategy. It’s a powerful platform that provides invaluable insights into how your content is performing in search results.

With its insightful information, you can make data-driven decisions to optimize your strategy and drive organic traffic. GSC also helps you to fix many issues in your website and content to boost your SEO results and ranking.

What you get with Google Search Console:

• Optimize your Website Content
• Check the Visibility of your Content
• Measure the Impact of Content Updates
• Monitor the CTR of your Content
• Track your Content Performance

If you are looking for the right tool to get useful insights about your website content, Search Console is the one. It helps you with sitemaps, mobile usability reports, and search results like impressions, clicks, and CTR.

GSC is a completely free tool offered by Google, you can simply use it to gain a deeper understanding of your audience, improve your content strategy, and ultimately drive more organic traffic to your websites.

#11. Google Trends:

Google Trends is a free tool by Google that helps you to analyze the popularity of search queries in Google Search. You can search trends in different locations and geographies, plus compare one trend with others.

It is one of the best eCommerce tools for finding the right products to sell with the right trends in the market. Google Trends offers useful features that help you to make informed decisions about product offerings and content strategy.

What you get with Google Trends:

• Identify the Trending Topics
• Find the Right & Trending Keywords
• Identify the Content Opportunities
• Get Insights about your Target Audience
• Search the Best Products to Sell

With Google Trends, you can understand what people are searching for and create content that resonates with your audience and drives engagement. It helps you to build the right type of content for your target audience.

You can also use Google Trends to identify the trending topics and keywords to boost your SEO strategy. Additionally, it enables you to track your competitors’ performance and find untapped content opportunities.

#12. SocialPilot:

SocialPilot is a comprehensive social media marketing tool that helps you increase your brand awareness and traffic. It assists you in scheduling content, planning campaigns, and collaborating with your teams effortlessly.

With a user-friendly interface and a wide range of features, SocialPilot simplifies your tasks. It is one of the best social media management tools in the market that enables you to effectively publish your content on different social media platforms.

What you get with SocialPilot:

• Plan your Posts with the Content Calendar
• Save Time with Bulk Scheduling
• Monitor your Brand with Social Listening
• Collaborate with your Team
• Gain Insights with Advanced Analytics

You can simply start for free with the Free Trial and try all the Social Pilot features for free. In fact, you do not need a credit card to get the trial and it allows you to cancel your account anytime or whenever you want.

With SocialPilot, you get amazing features like powerful publishing, seamless collaboration, insightful analytics, and a smart AI assistant. These features make it a perfect content marketing and social media tool with smart AI.

#13. WordPress.com:

In today’s digital age, Content is King. But for businesses and creators, crafting compelling content is just half the battle. You need a platform that empowers you to easily publish, manage, and distribute your content – WordPress.com.

With its ease of use and powerful features, WordPress.com makes content marketing an accessible and rewarding experience. Here’s how to get started – Sign up, Pick your Theme, Start Creating, Optimize & Publish, and Analyze.

What you get with WordPress.com:

• Intuitive interface for effortless content creation
• Built-in SEO features to optimize content
• Vast library for stunning design options
• Easy monetization to turn content into revenue
• Seamless analytics to track your performance

The intuitive interface of WordPress makes creating engaging content a breeze. It allows you to write blog posts, craft landing pages, or showcase your portfolio – all within its user-friendly WordPress editor.

WordPress.com is not just a blogging platform. It is a comprehensive content marketing powerhouse that empowers you to create, manage, and distribute your content effectively to grow your business.

FAQs about Content Marketing Tools:

These were the best Content Marketing tools to effectively create, manage, and distribute your content. By leveraging these tools, you can align your website content for various marketing activities like SEO and Blogging.

They facilitate teamwork and make it easier for teams to collaborate on content creation and distribution. The analytics feature offered by tools like Semrush provides valuable insights about your audience and competitors.

In addition, most of these tools are free or provide a free plan with limited features that you can use to improve your content strategy. So, use these tools today to improve your SEO Strategy and get the best results.