Content Marketing Guide: How to Create, Curate & Share Content

If you are new to Content Marketing and would like to know – the importance of content in Digital Marketing. You might want to know – why content is used and how it helps businesses to grow their online presence and digital brand.

Content is used in multiple forms for different purposes like SEO, brand promotion, and audience engagement. It helps you to make your marketing and promotion more effective in the online and digital world.

There are many questions regarding Content Marketing that people want to know.

Why Content Marketing important for Digital Marketing
How it helps Digital Marketing and Social Media Marketing
What are the components of Content Marketing

Do you want to understand – How content plays a significant role in Digital Marketing and Online Marketing? Check this Content Marketing guide to get all the answers to your questions.

You will learn about many useful Content Marketing concepts like Content Creation, Content Curation, and Content Sharing. It will also help you to develop a better understanding of Content and its use in Marketing.

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Table of Contents

Monday: Content Marketing

The concept of Content Marketing is a combination of content and marketing. Content has been an important part of marketing for a long time even before the internet and television. It was available in print form in old days and today we use social media & the internet to share information with our audience.

Content is a method to share information with your audience to achieve your business goals. There are multiple types of content that marketers use to promote their business and brand. It is an effective tool to share your message with your online audience.

Marketing means creating and sharing value with your audience by providing solutions for their problems with a profit motive. The basic objective of marketing is to attract more customers and sales for your business.

Content Marketing is not just about creating and sharing content with your audience. Today it is important to understand your audience and create valuable content for them that they find useful for them. It will help you to attract more people to your website or blog.

Benefits of Content Marketing for your Business:

Organic Traffic: Content Marketing helps you to attract organic traffic to your website from the search engine. You just need to create useful content for your audience that is valuable for them and they will visit your website themselves.

Brand Promotion: You can promote your brand for free with the help of Content Marketing and Social Media Marketing. You just need to share your content on your website or social media to promote your business and brand.

Thought Leadership: Your content helps you to develop your Thought Leadership on Social Media. It is useful for the marketing of your business and to attract interested people to your business with valuable content.

Audience Engagement: It also helps you to engage your audience on your website and social media. You can easily connect with your audience and directly interact with them to discuss their problems and queries about your products.

Improves Website SEO: The right use of content can help you to boost your website SEO because it helps in creating long-term content with useful keywords. Great website content is the most essential part of effective Search Engine Optimization.

Providing value is the core of Content Marketing. It is the best way to provide value to your audience or potential customers. You can use multiple methods of content sharing to communicate and engage with your audience.

Content Marketing is also an essential part of social media marketing strategy and your website because it helps you to share your message effectively. It makes your information more impactful and entertaining that your audience finds interesting.

You also need to use different types of content to make your Sales Funnel more effective. In different stages of the Sales Funnel, you can use different types of content to engage your audience and convert them into your customers.

Tuesday: Use of Content in Marketing & Business

Content is used to share the information and message of your business and brand with your audience. It makes the information sharing process more effective and entertaining that your audience finds interesting and useful for them.

There are multiple types of content that you can use to deliver your business message to your audience. You could use images, graphics, audio, documents, and videos, to engage your audience with your brand.

Your content also makes your marketing efforts more impactful and effective because it facilitates you to deliver information creatively. You can use designs and visuals to make the information easy to understand and interesting at the same time.

Major Types of Content for your Business:

There are multiple types of content for different purposes and digital platforms like social media and websites. You can use them to get the best results from your Content Marketing efforts.

Readable Content:

Blog: Blogging is the best way to share detailed information with your audience that can help you to grow your business. You can create guide blogs to help your audience to get more details and information about your products and services.

Social Media posts: Social Media is the best place to connect and engage with your audience and potential customers. You can share engaging content on social media to increase your social engagement with your audience and to increase your organic traffic.

eBooks: eBook is one of the best forms of content to be used as a Lead Magnet. People find downloadable content useful for them and it also helps you to create an effective Email Marketing campaign for your business and brand.

Visuals Content:

Images: Images are very useful to increase engagement of your content on social media. It also helps you to communicate with your audience more effectively and to share the information in the form of images that people find more interesting.Infographics: Infographics are images that share valuable information and insights about a specific topic with data. It helps your audience to get detailed information about any topics with a visual representation of the information.

Visuals: Visuals are images that provide information with well-designed graphics. It includes the images showing processes and lists in the visual image form. Visuals are useful to help your audience to get easy-to-understand information and to increase your audience engagement.

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Video Content:

Videos: Videos are the best form of content to boost your audience engagement because people like to see videos as compared to reading content. It is useful to publish videos on social media platforms like Facebook and Instagram to boost your social engagement.

Webinars: Webinar is an effective type of video content to convert your audience into your customer by providing solutions to their queries. You can create a webinar about your products and services to help your audience solve their queries. It will boost your sales conversion and revenue.

Tutorial: Tutorial is the collection of videos that you can create to help your audience to understand the functioning of your products. You can offer these tutorials after the sale of your products.

Audio Content:

Podcast: Podcasting is a growing trend and it’s the best way to promote your business and brand. It helps you to reach a wider audience, who like to listen to the podcast to get useful information.

Audio files: Audio files could be the files that you can share in the form of audio like audiobooks. It can help you to promote your brand with your audio content. You just need to create an audiobook or audio file for your audience.

It is useful to understand that different type of content works on different digital platforms. You can use Twitter to share your content, Facebook & Instagram to share visuals and short videos, and LinkedIn to share visuals.

The right content type on the right digital platform will help you to get more audience and social engagement with your content. It is also very effective to promote your brand with different variety of content on all the platforms and channels.

Wednesday: Content Creation

Content Creation is the process of creating and developing valuable and insightful content for your audience that they find useful for them. It includes idea generation, writing, designing, and editing of content.

The right content creation process of your business can help you to create and develop a great piece of content for your audience. Also, you can use your content to promote your business and brand on your website and social media.

It is important to understand that you can create different types of content with a single idea or concept. Like with a good-performing blog, you can create videos and podcasts to share the information in different forms of content.

Content Creation Process:

1. Goals & Targets:

The first step in the content creation process is to choose the goals and targets that you want to achieve with your content marketing efforts. Your content marketing goals should align with your marketing and business goals.

2. Target audience

Targeting the right people is the key to achieving your goals very easily. It helps you to target a specific audience that is interested in your products. You can create your Buyer’s Persona to target your audience based on their needs and requirements.

3. Research for content

It is useful to do complete research about your potential customers and marketing requirements. It will help you to develop an effective marketing strategy for your business and to achieve your goals with your content.

4. Idea generation

Your research work will help you to come up with many creative ideas and thoughts with information about your audience. The multiple ideas will provide you with different options that you can use for your business.

5. Preparing content

Preparing the basic structure and plan is the next step after research and idea generation. It is the part in which you create the solid structure of your content that shapes your whole content development and marketing strategy.

6. Designing content

Designing content means making your content interesting and attractive for your audience. You can use different techniques to make your content more attractive like easy to understand the structure of your blog for your audience.

7. Content editing

After creating and designing your content you need to edit your content. It helps you to eliminate the useless part that is not useful for your audience. Content Editing is an important part of content creation because it improves your content quality.

8. The final draft of the content

The final draft of your content should be clear to understand and interesting to consume for your audience. It should also include all the required components like keywords for SEO and the right structure to attract more audiences.

9. Publishing your content

Publishing your content on the right digital platforms is the final step in the process to get the best results from your content. You can choose the most suitable platform based on the type of content.

Creative marketing ideas are the most useful way to create effective content for the marketing and promotion of your business and brand. It can increase your audience engagement and brand awareness with organic traffic.

You can create your brand and business-specific content to target your core audience by delivering high-quality content. It is always important to focus on the content creation process to create good quality content for your audience.

The good quality and uniqueness of your content are the basis to develop your online brand. It will also help you to gain more traffic and followers with your content because everyone likes unique and good-quality content.

Thursday: Content Curation

Content Curation is the process of collecting useful content shared by other people for the marketing and promotion of your business and brand. It is the process of adding value to the existing content and making it more valuable for your audience.

Content Curation is a very useful practice that helps your business and brand to get more social exposure and awareness. It is also very beneficial to collaborate with other brands with their content and to engage your audience.

Content Curation for Marketing:

Content Curation can be used for the marketing of your business and brand by collecting useful content for your audience. You can add your value to make it more interesting and useful, it will help you to get more social engagement.

It is a helpful activity that can help you to develop your content bucket with useful content from other marketers. You just need to find the best-performing content on search engines or social media that you can share with your audience.

Benefits of Content Curation for your Brand:

Easy to use for your business: Content Curation is an easy process that you can use to collect and share the good performing content of other brands. It is important to develop your content bucket for the effective marketing of your brand with content curation.

Get more social engagement: Content Curation will help you to get more social engagement with your audience and other brands. It increases the reach of your content and boosts your audience engagement on social media.

Collaborate with other players: You can collaborate with other players in your industry to develop an effective content curation strategy. It will provide you and other brands with mutual benefits like more engagement and audience reach with each other’s content.

Improve your social brand: The right use of content curation helps you to improve your online social brand because you can provide more value to your audience. You can provide a wide variety in your content that will help you to improve your social media presence.

Great variety in your content: Content curation helps you to maintain a good variety in your content by creating and curating a good amount of content. You can use your content or the content created by others to promote your brand.

Content Bucket for the Marketing & Branding of your Business:

Content Bucket means the collection of your content that you created yourself or curated from external sources. It helps you to prepare enough amount of content for the marketing of your business on your website and social media.

There are two major parts of your Content Bucket:

Created Content: You can create your original content to directly promote your brand and business. It is also useful for engaging your audience in different stages of your Sales Funnel to improve your sales conversion.

Created Content for your Content Bucket includes the original content in the form of Infographics, Blogs, Visuals, or Videos.

Your created content will also help you in different ways like SEO and branding of your business. You can get more backlinks with content like Infographics and Case studies. It helps you to make your marketing more effective.

Curated Content: Curated Content is the best way to utilize the already good performing content on social media. It saves your time and increases your social engagement and brand awareness in the online market.

Curated Content for your Content Bucket includes the content of others’ that you collect in the form of Infographics and Visuals.

It is useful to create an effective content curation process for your business to get the best results. Content Curation is not just about sharing the content of others, it is more than that. Because it helps you to increase your engagement with others.

How to curate content for your business:

Understand your brand value: The first and most important thing in the content curation process is the brand value that you would like to share with your audience. The right understanding of your brand value will help you to find the right source of content for your brand.

Find the best content creators: You need to find the best sources or brands that create and share amazing content in your industry. The right way to curate content for your brand is to choose the top 5 sources and collect their content. You can share this content on your social networking channels to engage your audience.

Create your content bucket: The creation of your content bucket will help you to develop a good amount of content that you can share with your audience. It is also useful to make your content more diverse and insightful for your audience. Also, people like to see new and diverse content.

Share on Social Media with credit: When you share your curated content, you should give the credit of the content to the source. It will help you to get more social engagement and more brand awareness with your curated content.

Engage with others: Curated Content is very useful to engage with other people on social media. It could be your audience or the brands whose content you are sharing on social media. You should answer the comments and continue the conversation about the curated content to get more social engagement.

Friday: Content Sharing & Social Media

Content Sharing on the right platform is as important as creating great content because it helps you to connect with the right audience. The different types of content perform differently on different social media platforms.

You can use your website, social media platforms, and email to distribute your content among your target audience. The different platforms also provide different types of exposure to your content.

Your website is the best place to inform your audience about your business and brand with your content. Social Media is the right place to increase your audience engagement with your content and emails are very useful to deliver your content directly to your potential customers.

Digital Platforms:

Digital platforms like your website and blog are very useful places to promote your online business with your content. It gives you direct control to promote the information that you want to share with your audience.

Website: A website is a very useful platform to promote your business, product, services, and brand. Your audience can easily reach your products and services to buy your offering online. You can also share useful updates about your products with your audience on your website.

Theme: The theme of your website is the basic idea and USP of your brand and products. It helps you to create unique and useful content for your audience that can attract a good amount of traffic.

Pillar Pages: The pillar pages are part of a pillar page strategy in which you can divide your main ideas into sub-ideas to develop creative content. It is very useful to attract and engage your target audience on your website with your content.

Blog: Blog is always an essential part of Content Marketing because it helps you to boost your organic traffic with SEO. It is also very helpful in sharing your business or industry updates with your audience.

Social Media Channels:

Social Media channels are very effective to increase your audience engagement with your content. You can easily get more social engagement on social media with content like Infographics, Visuals, and Videos.

Right types of content for Social Media platforms:

Facebook – Graphics & Visuals, and Short Videos
Instagram – Graphics & Visuals, and Videos
Twitter – Infographics, Blogs, and Short Videos
LinkedIn – Infographics, Blogs, and Short Videos
Pinterest – Infographics and Visuals

There are many popular social media platforms that you can use to share different types of content. The audience of different social media platforms prefers different content based on the type of social media platform i.e., the professional audience of LinkedIn for Marketing.

Thus, you should develop and share your content according to the target audience of the social media platforms.

Email Marketing & Content Marketing:

Content Marketing plays an important role in Email Marketing because it provides a creative body of the email that your audience reads. You can use your Content Marketing skills to boost your ROI from Email Marketing.

Lead Magnet is the best example of content in Email Marketing because it helps you to collect the emails of your audience. The use of a lead magnet is essential for the success of your Email Marketing campaign and higher ROI.

The perfect Email Marketing campaign is the right combination of Content Marketing and Copywriting. You need content to share the information with your audience and copywriting to make your content more attractive for your audience.

Saturday: Content Marketing with Paid Advertising

Content is also an important part of paid advertising campaigns because it makes your advertising more effective. You can easily get more attention with the right content in your paid ads because it attracts the right audience towards your business.

There are three most common paid advertising methods that marketers use:

Google Ads:

There are multiple types of ads that you can use with Google Ads to promote your business and brand. You can use different types of content with different types of ads to make your paid advertising more effective for your business.

The ads that you can use are Search Ads with keywords, Display Ads with visuals, Shopping Ads with product images, and Video Ads with videos. The right use of content can help you to boost your ROI and revenue from paid ads.

Social Media Advertising:

Social Media Advertising on different social media platforms is useful to target your ideal audience. Content helps you to share your information in the right way on a specific social media platform.

You can use different types of content like images, visuals, and videos on different social media platforms. It makes your social media marketing strategy more effective and you can get better results with paid advertising on social media.

Lead Magnets:

Lead Magnet is one of the most effective and important forms of content that helps you in your organic and paid marketing campaigns. It enables you to collect the emails of your audience who visits your website.

The best examples of lead magnets are eBooks, Infographics, Templates, and Checklists. The main purpose of using lead magnets is to convert your audience into your customers and a lead magnet makes it easy for you.

Benefits of right Content Marketing & Paid Advertising Strategy:

Get quick results with your content
Grab the attention of your audience
Provide clear information in ads
Share content with a large audience
Promote your high-quality content

It shows the importance of content in paid advertising. You need different types of content for different purposes like the lead magnet for email marketing and visuals for display advertising.

Content Marketing plays an important role in Paid Advertising and provides multiple varieties in different forms of content. You can use the most suitable form of content for different paid advertising methods and achieve your final goals.

Sunday: Content Marketing & Your Growth

Content Marketing is an essential part of Digital Marketing because it helps you to communicate with your audience. You can use different types of content to connect with your audience on different social media or digital platforms.

It also helps professionals and business to promote their brand on the internet and social media. Content helps you to share your message with your audience in different forms like images, visuals, and videos.

The content of your website also plays an important role in the growth of your business. You should focus on the development of great content for your audience because it helps you to get more inbound traffic and higher ROI.

Effective Marketing & Long-term Organic Growth with Content Marketing:

Create useful content for your audience
Curate the best performing content on the internet
Create and Develop your content bucket
Pick the right social media and digital platforms for your content
Prepare an effective content distribution strategy
Develop your content calendar and content sharing strategy

Content Marketing can also help you to develop a Personal Brand on Social Media with your content. You can create and curate content created by others to promote and develop your personal brand.

It is useful to learn content marketing for your Personal Branding. You can learn to create and curate useful content for your audience and to attract your audience towards your brand with the right content.

You can learn content marketing with free online resources and get free certifications as well. There are many online platforms that provide useful information about the basics of Content Marketing and Content Marketing Strategy.

Final Words:

Content Marketing is the basis of every marketing effort in the digital era because it is one of the best methods that you can use to share your message with your audience. It makes it easier and simple for you to communicate with your online audience.

There are many useful Content Marketing concepts like content creation, content creation, content calendar, and content strategy that you can learn to improve your Online Business and boost your online income.