69 Most Important Social Media Marketing Keywords for Beginners

This article is about the major Social Media Marketing keywords that every Digital Marketer and Social Media Marketer should know. Here you will learn all the keywords that can help you to develop a good understanding of social media marketing concepts.

There are multiple terms and concepts that you should know before starting your learning journey for Social Media Marketing. We have prepared a complete list for beginners that will be very useful to understand all the aspects of Social Media Marketing.

The knowledge of these Social Media Marketing keywords will also help you in learning Social Media Marketing. You could be looking for a job in a social media marketing agency or Social media marketing company.

These keywords will help you everywhere on your journey as a Social Media Marketing beginner.

An understanding of Social Media Marketing keywords will also help you with your social media and Content Marketing work. So, learn these keywords to understand the basics of social media platforms, analytics, engagement, and more.

Disclosure: If you make a purchase after clicking links in this article, I may make a referral income, at no cost to you.

69 Most Important Social Media Marketing Keywords [For Beginners]:

Check the top Social Media Marketing terms to develop your understanding with Social Media Marketing and its impact on Online Business:

Part #1. Social Media Marketing Keywords:

Social Media: Social Media means websites and applications that help users to connect with multiple people and organizations on a social network. It also facilitates you to share your content with other people to increase the brand awareness of your business.

Social Media Marketing: It means the use of social media platforms for the marketing of your product or services. It includes organic marketing with your content – posts, blogs, Infographics, and videos. And, paid marketing with paid advertising – Facebook Ads, Twitter Ads, and LinkedIn Ad.

Social Media Marketing Strategy: It means the work plan of your business to use social media marketing to achieve certain goals. Social Media Marketing strategy includes the action plan to achieve your business goals from social media. Goals could be brand awareness, customer engagement, lead generation, and conversions.

Social Media Platforms: Social Media platforms are websites that provide a social networking platform for users to connect with each other. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, WhatsApp, Tumblr, and Reddit.

Content: Content is the information shared on social media platforms in different forms like posts, images, videos, and more. There are multiple types of content used for social media marketing – Infographics, Visuals, Blogs, Memes, and Videos.

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Part #2. Social Media Marketing Keywords:

Organic Reach: Organic reach means the number of people you reached or sees your content without any paid marketing or advertising. The good organic reach of your content can help you to have a low cost of social media marketing. The most common ways of organic reach are posts, tweets, and blogs shared on social media platforms.

Social Media Profile: Social Media profile means the profile of an individual or a business on different social media platforms. It helps you to organically promote your brand and business with your content in the short headline. It also provides a link to your website that is useful for attracting organic traffic.

Post: Social Media posts are the short messages shared in the daily rundown of social media platforms. It includes text messages, images, audio, and videos. It helps you to promote your brand and business with organic reach by sharing creative and useful content.

Profile Handle: A profile handle is a name used by individuals or businesses to link their profiles on social media. It helps individuals and businesses to differentiate themselves from others and provides special attention and attraction-grabbing profile name.

Tweets: Tweets are social media posts of 140 characters that you can compose on Twitter to share with other people. In tweets, you can share text messages, images, blog links, website links, or videos. It is one of the best places to share your articles and blogs.

Part #3. Social Media Marketing Keywords:

Hashtags: Hashtags are the keywords or phrases used after a hash (#) to share your message with other people. It helps you to share your message with a symbol (#hashtag) that tells others about your message. The hashtags are used on all major social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Tweet Chats: Tweet Chats are public discussions or conversations about a specific or general topic on Twitter. It includes questions and answers to share your ideas and thoughts about any topic. It is a common practice on Twitter to collect User Generated Content from your audience.

Pins: Pins are the bookmarks saved on Pinterest by the users that they like and want to see in the future. Pins are different types of visuals and ideas like motivational, inspirational, products related, or useful ideas. It also helps you to link your shared pins to your website or blog.

Stories: Stories are user-generated short collections of images or videos that they can share on social media platforms. The major platforms to share your stories are Facebook, Instagram, Snapchat, and YouTube. It helps you to share more information about your brand and business.

Twitter Moments: Twitter Moments is the collection of your tweets that you can create to showcase your best tweets. You can create your Twitter Moments with a banner image, title, description, and your best tweets. It can help you to promote your best tweets and content.

Part #4. Social Media Marketing Keywords:

Infographics: Infographics are creative image with graphic visuals that helps you to present complex information in the form of visuals. It is very useful for audience engagement with your content. Infographics also help you to share useful information in the form of graphics visuals.

Social Media Content Calendar: Social Media Content Calendar is the content sharing plan of your business and brand on different social media platforms. It helps you to schedule your social media content-sharing work by scheduling your posts, tweets, and other content.

Post Scheduling: Post Scheduling is a feature provided by social media platforms and social media marketing tools to schedule your posts. It helps you to manage the posting of your content on different days and times. Some of the tools for scheduling your posts are Sprout Social, Post Planner, and Feedly.

Page views: Page view means the number of times people viewed your social media page and its detail. It helps you to find out the number of engagements you get from your content. You can create your company or brand page on platforms like Facebook, Instagram, LinkedIn, and Pinterest.

Ad campaigns: Ad campaign means the paid marketing or advertising efforts used by the brands to achieve their marketing goals on Social Media platforms. The common marketing goals are brand awareness, lead generation, and sales conversion.

Part #5. Social Media Marketing Keywords:

Facebook Marketing: Facebook Marketing means the use of a Facebook page for the marketing and advertising of your products and services. It includes organic marketing and paid advertising on Facebook with your content. Facebook provides you with benefits like brand awareness and precise targeting.

Twitter Marketing: Twitter Marketing means the use of Twitter profiles for the marketing and advertising of your products and services. You can promote your brand with organic marketing with your content and paid advertising with Twitter Ads. Twitter Marketing can help you to promote your blog and to utilize your content for the marketing of your business.

Instagram Marketing: Instagram Marketing means the use of the Instagram page for the marketing and advertising of your products and services. It is the best platform to promote your images and visual content for the organic marketing of your brand. You can also use Instagram Ads for the paid marketing of your business.

LinkedIn Marketing: LinkedIn Marketing means the use of a LinkedIn page for the marketing and advertising of your products and services. You can use your content for organic marketing and LinkedIn Ads for paid marketing. LinkedIn is the best platform to connect with the professional target audience.

Pinterest Marketing: Pinterest Marketing means the use of your business page on Pinterest for the marketing and advertising of your products and services. You can share your visual content with a link to your website for organic marketing. For paid marketing, you can use Pinterest Ads.

Part #6. Social Media Marketing Keywords:

Snapchat Marketing: Snapchat Marketing means the use of Snapchat for the marketing and advertising of your business and brand. You can use images and videos for the organic marketing of your brand and Snapchat Ads for the paid marketing of your business. Snapchat is the best platform to target a young audience.

Reddit Marketing: Reddit Marketing means the use of Reddit for the marketing and advertising of your business and brand. Reddit is like a content-sharing platform where you can share your content for the organic marketing of your business.

Paid Advertising: Paid Marketing means the advertising of your products, services, business, and brand on any digital or social media platform by paying a fixed amount of money. It provides benefits like targeting based on demographics, interests, and behavior of the customers.

Facebook Ads: Facebook Ads are the paid advertising option that Facebook provides to its users. It helps the users to advertise their products, services, business, and brand by paying a fixed amount of money. It is useful to get reach a wide range of audiences in a short period of time.

Twitter Ads: Twitter Ads is the paid advertising option that Twitter provides to its users. You can promote your business and brand with promoted tweets. Twitter Ads provide a wide reach to your audience and help you to target your core target audience.

Part #7. Social Media Marketing Keywords:

Instagram Ads: Instagram Ads is the paid advertising option that Instagram provides to its users. It helps you to promote your products to your target audience. Instagram Ads provides options like Target audience and ad format to make your advert more effective. It is very useful for e-commerce sales generation.

LinkedIn Ads: LinkedIn Ads is the paid advertising option that LinkedIn provides to its users. It can help you to promote your business and brand among the professional target audience. You can run paid ads with your goals – brand awareness, customer engagement, or lead generation.

Pinterest Ads: Pinterest Ads are the paid advertising option that Pinterest provides to its users. It helps you to put your visual content in front of a large audience which can increase your content views. You can create your ad campaign to manage your ads effectively by making necessary changes.

Snapchat Ads: Snapchat Ads are the paid advertising option that Snapchat provides to its users. You can use Snapchat Ads to promote your business and brand with your content. It helps you to drive your audience to your website, to fill forms, and to register for your services.

Reddit Ads: Reddit Ads is the paid advertising option that Reddit provides to its users. It can help you to reach large communities on Reddit with your content. You can also increase the engagement of your brand with Reddit Ads by reaching your target audience.

Part #8. Social Media Marketing Keywords:

Social Engagement: Social engagement is communication with the online community and other people. It includes communication on social media platforms like Facebook, Twitter, and LinkedIn. Social engagement is one of the most important factors for online business growth.

Social Media Community: Social Media Community is like a group on social media platforms, made by people who share a common interest. There are different types of social media communities like Digital Marketing, Social Media Marketing, and SEO. You can also join any Social Media Community to get interesting information about the topic of your interest.

Facebook Page: Facebook page is a public page that you can create on Facebook to promote your business and brand. You can set up your Facebook business page by creating your business profile. It will help you to share your content and to get organic traffic to your website or blog.

Instagram Page: Instagram page is a public page that you can create on Instagram to promote your business and brand. It is the right place to promote your visual content and increase your brand awareness. You can share images visuals, and short videos from your Instagram Page.

LinkedIn Page: LinkedIn page is a company page that you can create on LinkedIn to promote your business and brand. You can share information about your products and services from your LinkedIn page. It also helps you to organically promote your business with your content.

Part #9. Social Media Marketing Keywords:

Facebook Groups: A Facebook group is a community of people who shares a common interest. It is the best place to get useful information and new ideas. Facebook groups are also very useful for engaging with your audience and sharing your new content with them.

LinkedIn Groups: A LinkedIn group is a community of people who are in the same industry or with the same interests. It is very useful to connect and communicate with a professional target audience. You can use the LinkedIn group to engage your audience and to get useful ideas from them.

IGTV: IGTV is a part of Instagram for sharing and watching long-form videos that are created by Instagram creators. You can create your own channel and share your videos to engage your audience.

Part #10. Social Media Marketing Keywords:

Social Sharing: Social sharing means the sharing of your content on different social media platforms in the form of posts, tweets, pins, and more. It helps you to increase your brand awareness and sharing of your content with your audience.

Post frequency: Post frequency is the number of times you publish a new post in a day, week, or month. It is important to understand the different post frequencies for different social media platforms. Because posts have a lifetime of a few hours while a tweet has a lifetime of a few minutes. Thus you need to tweet more as compared to posting.

Response time: Response time is the time that users take to respond to your shared content and information on social media platforms. The different social media platforms have different response times for shared content.

Brand Awareness: Brand awareness is the information, recognition, and details about your brand that your target audience has in their mind. It helps your brand to differentiate from others because of the qualities of your brand.

Tumblr: Tumblr is a social networking and microblogging platform where you can share your creative content to attract your audience to your brand. It is useful to share creative and innovative visual content for your brand and business promotion.

Part #11. Social Media Marketing Keywords:

TikTok: TikTok is a short video-sharing and social networking platform for mobile. It is useful for video marketing and using user-generated content for the marketing of your business.

Quora: Quora is an online community for its users to question and answer each other on different topics. It is very useful to attract traffic to your website by providing answers to the users.

Medium: Medium is an online content publishing platform where you can share your blogs to attract traffic to your website. It is useful to increase your brand awareness and the promotion of your business.

Targeted Ads: Targeted Ads are ads that target a well-defined audience based on the factors like demographics, interests, and behavior. It helps you to target your core target audience and provide your products to the right people.

Audience: The audience means the group of people who share the same interest. The factors that differentiate different audiences are demographics, interests, and behavior.

Part #12. Social Media Marketing Keywords:

Demographics: Social Media Demographics are the factors that differentiate your target audience from others on the basis of age, gender, and education. It helps you in the creation of your Buyer’s Persona.

Interest: Interest means the different preferences of people for different things. It helps you to find out your target audience who has an interest in your offering. In short, it makes your targeting more effective.

Behavior: Behaviour means the common pattern of searching and buying on digital and social media platforms. It helps you to understand the behavior of your audience on social media and to offer the right products for them.

Influencer Marketing: Social Media Influencer Marketing is a marketing strategy to promote your business and products with the help of social media influencers. It helps you to increase your sales because influencers suggest your products to their audience.

Social Media Optimization: Social Media Optimization is the optimization of your social media profiles on different platforms for attracting traffic. It is useful for brand awareness, traffic generation, and SEO of your website.

Part #13. Social Media Marketing Keywords:

Social Media Marketing ROI: Social Media Marketing ROI means the returns on the efforts that you made on social media. You can calculate your ROI with the factors like the number of followers, audience engagement, and leads generation.

Social Media Analytics: Social Media Analytics is the representation of your social media marketing data on different social media platforms. There are inbuilt tools in all the major social media platforms that show your social media data. However, there are many paid tools also available for Social Media Analytics.

Social Media Metrics: Social Media Metrics are the major factors that show the performance and results of your marketing efforts on social media platforms. Some of the social media metrics are followers, impressions, views, and profile visits.

Part #14. Social Media Marketing Keywords:

Facebook Insights: Facebook Insights is an inbuilt social media analytics tool of Facebook that shows different social media metrics. It tracks the performance of your Facebook page and provides useful insights about your shared content and customer engagement.

Twitter Analytics: Twitter Analytics is an inbuilt social media analytics tool of Twitter that shows different social media metrics. It shows the information related to your tweets and content. You can see the daily impressions, audience engagement, and performance of your tweets.

Instagram Insights: Instagram Insights is an inbuilt social media analytics tool of Instagram that shows different social media metrics. It shows the details about your Instagram page and the content shared by you. You can see the impressions, likes, and shares to track your performance.

LinkedIn Analytics: LinkedIn Analytics is an inbuilt social media analytics tool of LinkedIn that shows different social media metrics. It helps you to track the performance of your LinkedIn page and the content shared by you. It also shows the number of followers, content engagement, and updates shared by you.

Pinterest Analytics: Pinterest Analytics is an inbuilt social media analytics tool of Pinterest that shows different social media metrics. It helps you to track the performance of your content and the Pinterest business page. You can see the different metrics like an increase in traffic, followers’ growth, and pins & repins.

Part #15. Social Media Marketing Keywords:

Snapchat Analytics: Snapchat Analytics is an inbuilt social media analytics tool of Snapchat that shows different social media metrics. You can track the performance of your content. It also shows the number of views for your content on different bases like – weekly, monthly, and yearly.

Audience Insights: Audience insights means the information about your audience that views or interacts with your content on social media. It shows the details about your audience based on demographics, interests, and behavior.

Social Media Marketing Tools: Social Media Marketing tools are paid tools that offer deep insights and details about your social media marketing campaigns on different social media platforms. The major social media marketing tools are Crowdfire, Buffer, Sprout Social, NapoleonCat, and Hootsuite.

Final Words:

Marketing through social media is a common way to promote your products, services, and business. However, it does not mean all businesses are successful with social media marketing. It is important to prepare a perfect social media marketing strategy for your business.

These were the 69 most important Social Media Marketing keywords that you should know before starting your learning journey. It will help you to better understand the different concepts and fundamentals of Social Media Marketing.

A good understanding of social media marketing keywords is very important for preparing an effective social media marketing strategy. It gives you a clear understanding of different concepts to make effective decisions.

Social Media Marketing is the most important part of Digital Marketing because of multiple reasons and benefits. It provides a wide reach to your audience, improves your brand awareness, and helps you to measure your performance. Thus, Social Media Marketing is useful and beneficial for your business.